Role
Floor Siren
Line Producer
A two-day independent shoot coordinated across scheduling, equipment, props, wardrobe, catering, location communication, expenses, and on-set logistics.
Singapore · New York experience · English / Mandarin
Creative Production & Content
Story-led creative work, from concept and preparation through production and audience.
How I work
My background crosses performance, independent content and hands-on production. I consider the idea, the people involved, how it gets made, and how an audience experiences it.
Coordination, casting, locations, scheduling, talent, wardrobe, equipment logistics, and on-set execution.
Ideas shaped around story, tone, performance, visual language, and audience attention.
Concept development, filming, on-camera performance, editing, text, music, and final social delivery.
Independent short-form work with 6.7M+ combined organic views, informed by cultural timing and audience response.
Selected work
Production comes first. Creative and audience instincts support the execution.
Role
Line Producer
A two-day independent shoot coordinated across scheduling, equipment, props, wardrobe, catering, location communication, expenses, and on-set logistics.
Longest structured experience
Casting & Production Intern
A four-month internship spanning casting, locations, wardrobe, production administration, and physical production.
Art department · Casting · Set execution
Spencer · TE Vertical Commercial · Dreadnought
Three focused project-based roles showing breadth across physical set work, casting administration, and practical execution.
Concept · Performance · Filming · Editing
4.2M-view organic breakout
Performance-led short-form shaped by cultural timing, clear hooks and an instinct for what people want to watch and share.
Based in SingaporeAbout
I’m Cheryl, a Singapore-based creative working across production, content, and storytelling.
After studying theatre at NAFA, I moved to New York to train at the Lee Strasberg Theatre & Film Institute and gain hands-on experience across production, casting, art department work, and independent content.
Lee Strasberg Theatre & Film Institute
One-Year Conservatory, New York
Nanyang Academy of Fine Arts
Diploma in Theatre, Singapore
I’m drawn to creative production, content, and experiential work across fashion, entertainment, and visual media.
Let’s create something